Mira Thimmayya

Nov 11, 2025

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4 min read

How to get invited onto podcasts

They’re everywhere, right? Everyone’s listening. Some people are hosting. And if you’re smart, you’re thinking: “Hmm... maybe I should get on one.”And yes, you should. Podcasts are one of the best ways to build your personal brand. You get to speak in your own voice, share your story with depth, build trust with someone else’s audience, and if you do it right... you get invited to more.But here’s what most people don’t realise:

Mira Thimmayya

Oct 28, 2025

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5 min read

Should everyone write a book?

This spring, I published a book.It’s not a bestseller. It’s not in bookstores.It’s a workbook. A beautifully designed, magazine-style guide to help you build the foundations of your personal brand.It’s something I made because I wanted to give people more than just information, I wanted to create an experience.

Mira Thimmayya

Oct 14, 2025

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2 min read

This is your unknown capital

The other day I was lucky enough to talk to 200 entrepreneurs about personal branding. Since I don't really believe in gatekeeping content, I recorded the entire lecture - it's all here if you want to watch it! In this e-mail I've gathered a few of my latest youtube videos about personal branding, so get a cup of coffee and enjoy! ⤵️

Mira Thimmayya

Sep 30, 2025

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2 min read

Did you put all your eggs in one basket?

Let’s get one thing straight: Posting on LinkedIn is not the same thing as building a personal brand. Can it help? Absolutely. But it’s just one thread in the rope.And if that rope’s going to hold, if your brand is going to support real opportunities, trust, growth, or change - it needs to be braided from more than just a few updates and clever captions.Because a brand isn’t a moment. It’s a system. A living, breathing ecosystem that you grow over time, during your life, with intention.

Mira Thimmayya

Sep 8, 2025

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2 min read

Vad missar du i marknadsplanen?

I nästa Marknadssnack pratar jag och Marie Thorslund på KiMM om hur vi ska framtidssäkra vår marknadsplan. Vad ser vi för trender framåt, och vad är våra bästa tips? Marknadssnack är en digital fika för marknadsförare där du är välkommen att lyssna in eller delta i konversationen. Över 500 personer har hängt med oss på fikorna i olika format under 1,5 år nu och vi blir klokare och gladare varje gång. Vill du vara med?

Mira Thimmayya

Sep 2, 2025

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2 min read

The CV might be dying, but your digital reputation is forever.

Let’s be honest, the traditional CV is starting to feel like a relic. A nice summary, sure. But flat. Lifeless. Out of sync with how the world actually works now. You know what matters more than a perfectly formatted PDF?What happens when someone Googles your name.And if that makes you nervous, good. It should. Because here’s the deal: that search result is your real CV now. It’s your reputation. It’s your proof. And it’s public, whether you like it or not.So why not take control of the narrative?

Mira Thimmayya

Aug 26, 2025

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2 min read

Retail isn't dead, it's being reinvented.

Back in 2012, before we talked about “retail apocalypse” or “store as experience,” I knew one thing for sure: experiences were the future. The problem? Most of the brands trying to innovate retail were too early.We saw cafés inside clothing stores, workshops inside furniture boutiques, live DJs and popup art galleries. But the foot traffic didn’t always follow. Because while the idea was right, something was missing: a strong brand and an even stronger community.Without that, a store becomes a gimmick. With it, a store becomes a destination.

Mira Thimmayya

Aug 19, 2025

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2 min read

You don’t need a success story. You need a map.

Here’s the truth: You don’t need to be famous. You don’t need to have “made it.” You don’t need a book deal or a viral moment. You just need to understand your own story.Because whether you’re building a brand, a business, or just trying to figure out what’s next, the clues are already there. In your past. In your values. In your messiest middle.The trick? Knowing how to read the map.

Mira Thimmayya

Jun 24, 2025

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2 min read

Can a brand survive without social media today?

What do you think? My first thought was that it would be quite hard. My second thought was that it might be quite genius. I mean, it might just make you stand out more, right? But then, what would you do instead? Go back to mainstream media only? Print ads and flyers? Radio? Well, here's a brand that tried it...

Mira Thimmayya

Jun 10, 2025

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2 min read

Who are the power players behind your brand?

It’s no secret: consumers today are swamped with information. In fact, research suggests that 85% of corporate messages never even make it onto people’s radar! So what can we do to make sure that 85% of the content we make isn't for NOTHING?

Mira Thimmayya

Employee Branding

Jun 9, 2025

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3 min read

Employer branding räcker inte längre.

Jag ska berätta varför... Vi vet att 74 % av människor litar mer på vad anställda säger än på vad företaget kommunicerar. Och vi vet också att medarbetare som känner sig sedda, viktiga och delaktiga presterar bättre, stannar längre och pratar mer positivt om sin arbetsplats - både i sina nätverk och utåt i världen. Därför tror jag det är dags att tänka större än employer branding. Här kommer mitt bästa tips - något få företag i Sverige gör idag. Kanske ni blir först?

Mira Thimmayya

Personal branding

May 27, 2025

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2 min read

Building trust at scale through personal branding

Have you ever felt like you really know someone you’ve never met? Maybe it’s a podcaster whose voice feels like the background track to your life, or a Celebrity who seems to share your exact thoughts on every topic. That’s the power of parasocial relationships.This idea fascinates me. Not just as someone working in personal branding but as someone who truly believes in the power of connection. Parasocial relationships are one-sided, sure, but they feel deeply real.

Mira Thimmayya

May 13, 2025

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3 min read

Did you know that a company's market value is directly linked to its CEO's reputation?

This means that the strategy for building the personal brand of the CEO, as well as other leaders within the company, should be a massive priority for companies - but in many cases it's not.Some CEO's have been recruited because of their strong Personal Brand. Other CEO's are quite anonymous. But does their reputation actually have an effect on the company's market value?

Mira Thimmayya

Employee Branding

May 9, 2025

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2 min read

95% av alla företag missar den här marknadsstrategin

I senaste avsnittet av Digital Marknadsföring med Tony Hammarlund gästar vår grundare Mira Thimmayya podden och pratar om hur företag kan nyttja kraften i personliga varumärken för att stärka sin kommunikation och nå ut bättre.

Mira Thimmayya

Apr 29, 2025

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2 min read

Will we all be creators in 5 years?

The creator economy is exploding. In the next five years, it’s predicted to DOUBLE in size. That’s billions and billions pouring into a space where individuals, not corporations, are the driving force. It’s thrilling and terrifying all at once.

Mira Thimmayya

You're invited to a very special talk :)

Apr 22, 2025

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3 min read

You're invited to a very special talk :)

For the first time ever I'm doing an open lecture in collaboration with Booky in Stockholm. They are organising Swedens first speaker pop up, in central Stockholm. I'll link the program further down in this e-mail so you can register for the talks that you find interesting - my talk: "The sticky method" - How to become impossible to ignore through personal branding that actually works... I am also joined by speakers like Anders Tegnell, Ami Hemviken and Göran Adlén - scroll down to read more ang register!

Mira Thimmayya

Mira Thimmayya

How to get invited onto podcasts

Should everyone write a book?

This is your unknown capital

Did you put all your eggs in one basket?

Vad missar du i marknadsplanen?

The CV might be dying, but your digital reputation is forever.

Retail isn't dead, it's being reinvented.

You don’t need a success story. You need a map.

Can a brand survive without social media today?

Who are the power players behind your brand?

Employer branding räcker inte längre.

Building trust at scale through personal branding

Did you know that a company's market value is directly linked to its CEO's reputation?

95% av alla företag missar den här marknadsstrategin

Will we all be creators in 5 years?

You're invited to a very special talk :)

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